Friday Download: Facebook announces new video platform and new facial recognition software, Smile to Pay launches…

Say what you want about Silicon Valley, but it rarely moves slowly. We wrote only at the end of July about how Facebook was looking to monetise WhatsApp’s 1.2bn users, and before the leaves have even started to turn colour, it’s unveiled its plan. Having recently introduced tools to allow small businesses to send and receive…

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Friday Download: The power of social media, banner ads rise from the dead and WhatsApp goes corporate…

Last weekend, the sporting event that everyone was waiting for came and went, and millions of dollars were duly generated for all involved. But for a long time, a matchup between Floyd Mayweather and Conor McGregor was thought to be impossible. So how – I hear you ask – did the fight come about? It…

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Friday Download: LinkedIn bolsters up its functionalities, Medium introduces a new way to react to blogs & NBC’s “Stay Tuned” soars on Snap…

Our lead story this week shouldn’t really be as big a story as it is, but as a team well-invested in social media, it is delightful to announce that LinkedIn has arrived (un)fashionably late at the video party. It’s been a long time coming, but LinkedIn are finally allowing video to be uploaded directly to…

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Friday Download: The importance of Snapchat, 10 years of the Twitter hashtag and Facebook’s debut in China…

Why is Snapchat important? Have you ever wondered? Many of our readers might not use Snapchat, but 173 million (mostly young) users snap away every day. Snapchat is important as a platform for reaching younger audiences, but it’s also symbolic of the disruption a new social media platform can bring and how it can challenge…

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The increasing price of data, Snapchat’s advertising and the latest in the algorithms world…

Gold? Diamonds? Oil? There is now a pretty strong case to be made for data being the most valuable commodity in the world, but the problem with a string of ones and zeros holding such value and power, however, is how to protect them from prying eyes. New legislation passed this week in the UK…

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Digital footprint adopted for tax investigations, Facebook Stories sees growth and Twitter introduces automated paid promotion …

TIPPING OFF THE TAXMAN Have you considered that an Instagram snap of your shiny new car or holiday home might lead the taxman to your door? Starting next month, the Government of India will begin analysing residents’ social media activity to match their spending patterns with income declarations. They want to spot those who pay…

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Friday Download: Facebook plan to monetise dark social & Kenya’s presidential race adopts 360 live video….

How do you monetise dark social platforms? That’s the poisoned chalice with which Facebook are currently grappling, and this week they made a significant first step. This week Facebook began testing ad placement into messaging feeds – looking something like this – with all the functionality we’ve come to expect from existing Facebook mobile and…

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Friday Download: The Launch of LinkedIn Video, Google’s Personalised News Feed and the rise of dark social…

Something big happened last week – LinkedIn stepped into the 21st century. It started testing a new feature that will allow users to natively upload videos via the platform’s app, and whilst it may be the last of the major social networks to do so, it provides a huge boost for companies using the platform…

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Friday Download: #READY4MOGG trends, Germany pushes social media fines and real life robocops hit the streets…

It shouldn’t be a revelation that encouraging leadership engagement on social media can turbo-boost a company’s social media impact. The starting point for many businesses is often LinkedIn – it’s (likely) where a key audience is and it’s ordinarily a less hostile environment than other channels. As such we’re often asked by clients for examples…

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Friday Download: A Snapchat Acquisition, Whatsapp Payments and #SocialDAX…

Our lead story this week concerns the recently-IPOed darling of Silicon Valley, Snapchat. The photo-sharing and messaging app that has come to embody most millennial and Gen-Z clichés (instant gratification, digital nativism, an almost pathological fascination with front-facing cameras), but more importantly has also demonstrated remarkable forward-thinking in terms of digital innovation. The latest development…

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