Friday Download – 22 January 2015

PLAYING TO THE CROWD We’ve previously mentioned the moulding and twisting of social media apps, splintering off into messaging-only or image-only platforms. One trend we’ve seen slowly unfolding is the transition into interest-based social networks. This makes sense – with so many apps out there and so many messages from friends, family, colleagues and brands…

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Why the Chan Zuckerberg announcement is perfect leadership communications

Last night and into this morning, newspapers and News Feeds were saturated with the announcement that Facebook’s founder Mark Zuckerberg and his wife Priscilla Chan would be donating 99% of their stake in the company to causes to “seek to advance human potential and promote equality”. This was a remarkable declaration. But how this news…

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The 4 ways retailers are stealing hearts this Christmas

Whether you’re loyal to Monty the Penguin or Mog the cat, it is hard to escape the annual emotional bombardment of the November Christmas-adverts. Heart-wrenching music and animated furry animals seem to be mainstays of major retailers in the hope of driving consumers, and their spending, back to their shops and websites. And the first…

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