The increasing price of data, Snapchat’s advertising and the latest in the algorithms world…

Gold? Diamonds? Oil? There is now a pretty strong case to be made for data being the most valuable commodity in the world, but the problem with a string of ones and zeros holding such value and power, however, is how to protect them from prying eyes. New legislation passed this week in the UK…

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Digital footprint adopted for tax investigations, Facebook Stories sees growth and Twitter introduces automated paid promotion …

TIPPING OFF THE TAXMAN Have you considered that an Instagram snap of your shiny new car or holiday home might lead the taxman to your door? Starting next month, the Government of India will begin analysing residents’ social media activity to match their spending patterns with income declarations. They want to spot those who pay…

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Friday Download: Facebook plan to monetise dark social & Kenya’s presidential race adopts 360 live video….

How do you monetise dark social platforms? That’s the poisoned chalice with which Facebook are currently grappling, and this week they made a significant first step. This week Facebook began testing ad placement into messaging feeds – looking something like this – with all the functionality we’ve come to expect from existing Facebook mobile and…

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Friday Download: The Launch of LinkedIn Video, Google’s Personalised News Feed and the rise of dark social…

Something big happened last week – LinkedIn stepped into the 21st century. It started testing a new feature that will allow users to natively upload videos via the platform’s app, and whilst it may be the last of the major social networks to do so, it provides a huge boost for companies using the platform…

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Friday Download: #READY4MOGG trends, Germany pushes social media fines and real life robocops hit the streets…

It shouldn’t be a revelation that encouraging leadership engagement on social media can turbo-boost a company’s social media impact. The starting point for many businesses is often LinkedIn – it’s (likely) where a key audience is and it’s ordinarily a less hostile environment than other channels. As such we’re often asked by clients for examples…

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Friday Download: A Snapchat Acquisition, Whatsapp Payments and #SocialDAX…

Our lead story this week concerns the recently-IPOed darling of Silicon Valley, Snapchat. The photo-sharing and messaging app that has come to embody most millennial and Gen-Z clichés (instant gratification, digital nativism, an almost pathological fascination with front-facing cameras), but more importantly has also demonstrated remarkable forward-thinking in terms of digital innovation. The latest development…

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Friday Download: The National Social Media Blackout, Twitter Redesign and a Snaplication game changer…

Unfortunately, after a much-hyped initial public offering in March, Snapchat’s stock has dropped, user growth has subsided, and revenue growth has fallen short of expectations However, many companies are still using the platform to advertise and distribute their content, and now McDonald’s is leaning on the service to try to fill 250,000 summer jobs in…

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Friday Download: WhatsApp as an election tool, influencers under the microscope, and a modern crisis response…

A week, as they say, is a long time in politics. This time just seven days ago, Britain and Europe collectively caught their breath following a remarkable night of results – a hung parliament with the Conservatives eventually forming a “definitely-not-a-coalition” agreement with the DUP. So how, in the course of 51 days, did national…

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Friday Download: Labour Party fall victim to email phishing prank, #COMEYHEARINGS and Cheddar makes moves…

A general election that at first looked like a walk in the park for Prime Minister Theresa May has turned into another jaw-dropping political moment. Throughout the election, digital campaigning brought us trending hashtags, viral memes and spoof videos, but it also played a role in reaching and mobilising supporters, with both major parties effectively…

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Friday Download: Covfefe, Future Internet Predictions and social spear phishing…

At around midnight on Tuesday, Donald Trump turned to his favourite 140-character medium to rail against the press (or at least that’s what we assume was his intention). “Despite the constant negative press covfefe,” he tweeted, without completing his train of thought. Within an hour, “covfefe” had become Twitter’s No.1 trending hashtag worldwide, and platform…

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