Friday Download: The National Social Media Blackout, Twitter Redesign and a Snaplication game changer…

Unfortunately, after a much-hyped initial public offering in March, Snapchat’s stock has dropped, user growth has subsided, and revenue growth has fallen short of expectations However, many companies are still using the platform to advertise and distribute their content, and now McDonald’s is leaning on the service to try to fill 250,000 summer jobs in…

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Friday Download: WhatsApp as an election tool, influencers under the microscope, and a modern crisis response…

A week, as they say, is a long time in politics. This time just seven days ago, Britain and Europe collectively caught their breath following a remarkable night of results – a hung parliament with the Conservatives eventually forming a “definitely-not-a-coalition” agreement with the DUP. So how, in the course of 51 days, did national…

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Friday Download: Labour Party fall victim to email phishing prank, #COMEYHEARINGS and Cheddar makes moves…

A general election that at first looked like a walk in the park for Prime Minister Theresa May has turned into another jaw-dropping political moment. Throughout the election, digital campaigning brought us trending hashtags, viral memes and spoof videos, but it also played a role in reaching and mobilising supporters, with both major parties effectively…

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Friday Download: Covfefe, Future Internet Predictions and social spear phishing…

At around midnight on Tuesday, Donald Trump turned to his favourite 140-character medium to rail against the press (or at least that’s what we assume was his intention). “Despite the constant negative press covfefe,” he tweeted, without completing his train of thought. Within an hour, “covfefe” had become Twitter’s No.1 trending hashtag worldwide, and platform…

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Friday Download: Quora questions, Gallic googling and crisp catastrophes…

RAISING QUESTIONS AND FUNDING Our lead story this week concerns Quora, everyone’s favourite 3rd result on Google searches. In April, the question-and-answer platform completed a funding round that saw it rather surprisingly valued at around $1.8bn, building on an estimated 190m monthly users and looking to expand into Europe (a majority of its traffic is…

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Friday Download: Snap results, Facebook’s General Election Influence and the most retweeted tweet of all time…

You’ll remember (or maybe not if you missed that week’s Friday Download) that just over a month ago, teenager Carter Wilkerson asked Wendy’s how many retweets he’d need to get a year’s supply of free chicken nuggets. The company’s response: “18 million”. Well, Wilkerson hasn’t hit the target but his post has been retweeted a…

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Friday Download: Twitter teams up with Bloomberg and the Fyre Festival fails…

Twitter has had a tough few years. With Facebook dominating share of market, Instagram growing and successfully monetising its audience, and Snapchat’s parent company Snap going public with serious pomp and circumstance earlier this year, Twitter has struggled to find its space, and more importantly find consistent revenue. Twitter’s latest effort to stop the rot…

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Friday Download: The NYT on Snapchat Discover, Wikitribune and #EdBallsDay…

First things first, happy Ed Balls Day! It’s been six years since former Shadow Chancellor accidentally tweeted his own name, and Twitter has spent the day rejoicing in the madness of the internet gaffe. Even big companies were keen to spread the Ed Balls love – check out Virgin Atlantic’s #EdBallsDay Twitter ad. CROWD-POWERED JOURNALISM…

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Friday Download: Another General Election, Facebook Announces AR Platform and FTC Cracks Down on Social Media Advertising…

It is unlikely to have escaped our UK readers, but for those who haven’t checked phones, emails, television, or newspapers since Tuesday we are having another general election. And while every major national vote since Obama in 2008 seems to be branded “the first real social election”, we doubt this election will be any exception.…

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Friday Download: United Crisis, #NuggsforCarter and Snapchat for political comms…

This week we’ve got a lesson in crisis management, a bit of politics and a story about a man who really likes chicken nuggets. Enjoy! TRIAL BY TWITTER In case you missed it – though I’m sure you didn’t – United Airlines have this week been embroiled in something of a PR nightmare after a…

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